Health and social care

Conversations about alcohol

Alcohol Identification Brief Advice (IBA)

Alcohol IBA is usually delivered by non-alcohol specialists and has shown to be effective in helping people to reduce their alcohol health risk. It is:

  • a brief, structured conversation – often opportunistic
  • help for people to identify if they are drinking at increasing risk or high risk levels
  • brief advice to help them to reduce


Alcohol IBA conversations are short but powerful so we’re keen to make sure people have the confidence and information they need to make them happen. The York Public Health team offer IBA training to frontline workers and volunteers across York, free of charge.

Training topics include:

  • motivational interviewing conversation techniques
  • low risk drinking guidelines and understanding alcohol units
  • local services or tools for signposting to help people reduce their alcohol consumption

We can focus on what your team would find most helpful in bespoke sessions. We will take into account:

  • any training around alcohol your team(s) has already had
  • whether alcohol is already routinely discussed with customers, clients or patients – and if a digital tool could be helpful
  • realistic training length and timings and preferred type of delivery mode (face-to-face, online, or a mix of the two)

To find out about upcoming training sessions or to discuss bespoke training for your team(s), please contact Anna Brown, Public Health Improvement Officer on email: or telephone: 07732 908 830.

Professionals working in Primary Care, Community Pharmacy, Hospitals and Dental Teams can also access basic online training on Alcohol IBA from Health Education England. More information can be found on the e-Learning for Healthcare website.

Also see

York Drug and Alcohol Service

3 Blossom Street, York, YO24 1AU

Telephone: 01904 464680