Led by award-winning teams from HemingwayDesign, For the Love of Place and Creative Tourist and funded by Leeds City Region Business Rates Pool, we've been asking residents, visitors, businesses, students, and anyone with an opinion about York, to tell us what they think makes York special.
All about our Talk York project
The Talk York project aims to:
- attract investment
- attract visitors
- help rebalance the local economy
- enhance the regional, national and international perception of York
Talk York consultation
Thank you to everyone who took part in the Talk York consultation.
We'll use your comments to inform how we:
- connect residents and commuters to the whole city
- nurture existing talent in York
- unlock further prosperity in York
- increase spend in the tourism sector
- attract longer staying visitors
- inform investors and developers about commercial space opportunities
Place Marketing Masterclass with Martin Boisen
Martin Boisen, (For the Love of Place) is a respected academic from the University of Groningen, and place marketing advisor with considerable experience from working with Amsterdam, Oslo, The Hague and Copenhagen.
The Masterclass in Place Branding and Place Marketing, which took place on Tuesday 2 July 2019, sets out a very clear path for the 'place narrative' journey we're on as a city. Drawing on international case studies, it helps us reach a collective understanding of what place branding and marketing is, and lay solid, shared foundations for future stages.
Background to Talk York
York has recently won awards from the Sunday Times who voted it 'best place to live' in the UK in 2018, and 'best place to live' in the North and North East of England in 2019.
On top of this, York boasts UNESCO 'City of Media Arts' status, being the UK's first 'gigabit city', a Condé Nast 'best city architecture, 2018' award, best Christmas market in the UK, and 'Britain's favourite city' (YouGov).
However, York has a challenging local economy:
- even though residents are highly educated, weekly wages in the city are below average
- young people and key workers often struggle to afford to live in the city
- there are high levels of employment in the hospitality, retail and health and social care sectors, which pay less than the national average wage
Through this consultation, we hope to start to plan to rebalance the local economy, by attracting further inward investment.
The consultants we're working with are passionate about shaping and improving places, to attract investment and tourism, and make them better for residents.
The project team bring best-practice and international experience from similar projects in Amsterdam, Manchester, Copenhagen, Utrecht, London King’s Cross, and Thamesmead.
Talk York partners
We're working with partners as part of the Talk York project, including:
- Askham Bryan College
- Ebor Academy
- Hiscox UK
- Innovation Space
- Joseph Rowntree Foundation
- Make it York
- Manor Church of England Academy
- Media Arts Guild
- Nestlé UK
- NHS Vale of York
- North Yorkshire County Council
- Pathfinder Academy Trust
- University of York
- West Yorkshire Combined Authority
- York and East Riding LEP
- York BID
- York College
- York CVS
- York Chamber of Commerce
- York Civic Trust
- York Conservation Trust
- York Cultural Leaders Group
- York: Human Rights City Network
- York Mediale
- York NHS Hospitals
- York Racecourse
- York St John University