Published Monday, 13th July 2015
City of York Council is supporting Public Health England’s ‘Be Clear on Cancer’ campaign launched today which is aimed at women aged 70 and over.
• just under a half of women aged 70 and over were able to name a symptom aside from a lump
• latest annual figures show 15 women aged 70 and over died from breast cancer in York in 2013
City of York Council is supporting Public Health England’s ‘Be
Clear on Cancer’ campaign launched today which is aimed at women aged 70
and over. It aims to drive awareness of their risk of breast cancer
and the lesser-known cancer symptoms to look out for in women over 70.
Approximately 30% of all women diagnosed with breast cancer report a
symptom other than a lump.1 However, research shows that when asked to
name symptoms of breast cancer, only half of women over 70 (48%) in
England could name a symptom apart from a lump.
Of the 51 women aged 70 and over in York who were diagnosed with
breast cancer in 2013, 15 died. Early diagnosis is very important.
City of York Council’s Cabinet Member for Adult Social Care and
Health is Councillor Carol Runciman said: “Research shows that some
women over 70 have low awareness of breast cancer symptoms other than a
lump. They’re also more likely to delay going to their GP with breast
cancer symptoms[i], which could ultimately affect their chance of
“A third of women who develop breast cancer are over 70[ii], so no
one should assume they're too old or dismiss any symptoms as a sign of
“Hopefully this campaign will increase awareness of breast cancer
in the over 70s and encourage them to make an appointment with their GP
to discuss any concerns they may have.”
City of York Council’s Acting Director of Public Health, Julie
Hotchkiss said: “I would encourage all women experiencing any of the
possible signs of breast cancer to visit their GP. The earlier breast
cancer is diagnosed, the more successful the treatment is likely to be,
even in the very elderly. Remember that a lump isn't the only sign of
breast cancer and if you have noticed any persistent changes to your
breast, then get checked out by your GP."