Alive2Drive is a new hard-hitting campaign aimed at cutting the numbers of young people killed on York roads as car drivers or passengers.

Excessive speed, alcohol and not using a seatbelt, are factors in two thirds of fatal accidents involving young drivers.

Using posters, commercials and dramatic street theatre performances around the City, the campaign hopes to raise awareness amongst young people of these dangers.

The campaign was named Runner-up in the Road Safety Campaign Award of the Quarter for July-Sept 2007 by LARSOA (Local Authority Road Safety Officers Association).